Our Wedding Dress Collection

Flora Bridal Lucia

Flora Bridal

Flora bridal gowns are stylish and glam. They are unique, fashionable, flattering to the body, celebrating the feminine curves and making you feel comfortable and glamorous. Each dress is different from the other and has its own story. Prices start at £3400 View the collection


Watters Bridal

Watters bridal is a beautiful mix of traditional and contemporary. At Watters, luxurious fabrics, exquisite details, and flattering, feminine silhouettes are essential. We only do gorgeous. Prices range £2183 to £3500 View the collection

  Marylise Bridal


Marylise is a Belgian Family Business, celebrating 90 years in bridal fashion. Their dresses are soft and unstructured- perfect for the Boho bride. Prices range £1070 – 1500 View the collection

Alan Hannah

Alan Hannah

All Alan Hannah wedding dresses are proudly made in the UK and designed by Marguerite Hannah. The majority of the dresses in our collection are from the beautifully romantic Watercolours campaign. Prices range from £1625 to £2900 View the collection

cymbeline wedding dress


Cymbeline Paris has over three decades’ experience in creating fashionable wedding dresses. Each dress and every dress oozes with Parisian chic. Prices range from £1600 to £2965 View the collection



The MiaMia collection is designed by Marguerite Hannah in London. There are touches of luxurious lace and beading but the ethos is pure and clean, creating the ultimate silhouette. Prices range from £1235 to £1547 View the collection

    So Sassi Felicity Wedding Dress

So Sassi by Sassi Halford

Lovingly made in England. The dresses are classically “english’ . Price Range £1500-£2300 View the collection


Maids to Measure Bridesmaids

Maids to Measure

Maids to Measure, is a specialist British bridesmaid brand from London. Each dress comes with a choice of skirt shapes, and the variety of dress styles and colours leaves no rock un-turned. Price £225 View the collection


  Rewritten Bridesmaids

Rewritten Bridesmaids

Designed for all of those awesome bridesmaids out there, our dresses are chic, sophisticated and take an entirely modern approach to bridal wear. The entire collection is hand-designed in London where we create contemporary designs in the most beautiful fabric and colour combinations. Price Range £65-£170 View the collection


Choosing your perfect wedding dress

Feeling excited or a little anxious?

Choosing your wedding dress can come with a mixture excitement and anticipation. For some brides it may be the first time to try on long dress, let alone a white one!

The Ivory Chapter

We understand how exciting and daunting it can be to walk into a wedding dress shop.  It can be overwhelming to see the sheer amount of different styles, colours and fabrics- where do you start?

Fear not, here at The Ivory Chapter we have a carefully selected range of wedding dresses. Our dresses suit different body shapes, and most importantly reflect the different personalities of our brides.

What body shape are you?

A great place to start is to think about your body shape- what styles do you tend to wear? I am not keen on pigeon-holing people into categories for body shapes-such as apple, pear, triangular etc but there is definitely a theory that tends to work with particular body shapes.

For example if you have broad shoulders a plunging V usually looks amazing. Hourglass shapes work well accentuating all of those amazing curves by wearing a dress that is structured and well balanced. It shows off the waist. Apple shapes can really lengthen the body by wearing an empire line.

It’s not an exact science, but there are some principles as a starter. It’s always worth looking at other brides with similar body shapes to see what they wore on their wedding day.

Feeling Inspired?

Talking of inspiration, it is worth setting up a Pinterest board for your wedding dress ideas. Add to it as and when you see something you love. It’s great for the boutique to see your board to understand which direction you are heading towards….whether it ends up that way or not, it is a great start.

Trust me when you’re trying on, you need to be open to styles that you may not have considered. Let us help steer you, we know our collections inside out.  

Not all wedding dresses look as good on the hanger as they do on a body. During an appointment you may well go ‘off-piste’ but we will always bring you back on track again so don’t worry.

Always end you appointment on a high, if there was one dress that stood out for you we can try it on again at the end so it is fresh in your mind.

Chosen your Wedding Venue and secured the date?

Your wedding venue and the time of year of your wedding day will also influence your wedding dress decision. If you are getting married somewhere warm (abroad? you can never count on British weather!) It will be well worth considering wedding dresses that are light and layered and ideally in natural fabrics. Take a look at our Cymbeline collection, they would be ideal.

If you are getting married in the depths of winter, think about what you may wear with your dress. Choose something that compliments it rather than looking like an afterthought.

We are seeing a lot of butter-soft leather jackets worn with wedding dresses.  A more traditional shrug or fur stole also look amazing. Add these to your Pinterest board too.

Got a budget in mind?

Next, think about your budget. It’s always worth being open with the boutique about your budget so you make sure you try on wedding dresses within budget…

And don’t forget about the little extras such as a veil, hair accessories and of course any alterations.

For ANY wedding dress for anywhere always pop a couple of hundred pounds in your pot for any alterations. If you don’t use it all then that’s a bonus! (money well spent as a perfect- fitting dress makes all the difference!)

What do you want your wedding dress experience to be like?

The next thing is choosing a bridal boutique that reflects your personality- as you’ll spending a lot of time there throughout the weeks running up to your big day. At The Ivory Chapter we always offer one to one appointments so our time and energy is 100% on you; we makes sure each and every bride has the whole boutique to herself- there are plenty of refreshments on tap too!

Have a really good think about who you will choose to be your recruits for you wedding dress shopping experience.  Yes, you need people who will be honest with you, but remember this is your day… I would suggest not bringing more than 3.  Otherwise it could all get a bit confused with too many people to satisfy!

And let’s not forget, this is the most exciting time of your life. Choosing your dress is such fun, so there will be a few giggles along the way too…

If you love what you see within our wedding dress collection, then please do make an appointment. We will be more than happy to help you find your perfect wedding dress.

the ivory chapter bridal boutique

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