Our Bridal Boutique, Our Ethos.

I am Phoebe, the owner of The Ivory Chapter (wedding dress shop). I have worked for the majority of my career as a fashion buyer, until I had my daughter (when I could no longer accommodate that crazy life-style). So I had a slight change of plan. I said goodbye to the long commutes, late night working and jet-setter lifestyle to begin my new career… Ok, so who thought being a submarine buyer couldn’t be glamourous… lets just say I gave it a good go.

However, burning away at the back of my mind was my ambition to have my very own bridal boutique. And after a long and patient wait, the most perfect premises become available in the beautiful market town of Melbourne.. .and here it is ‘The Ivory Chapter’.

I have spent months and months working with suppliers to create a fabulous collection of wedding dresses, bridesmaid dresses and accessories that I simply can’t wait to show you. We are always keeping our eyes peeled for new and exciting collections. We have a few new ones arriving soon. 


What’s in Store at the Ivory Chapter


  • Flexible Appointments to suit your needs. We’re not phased by late night appointments.
  • We look after one bride at a time, our attention is 100% on you.
  • A great selection of wedding dress designers all offering something that little bit different.
  • We work with a couple of highly skilled and experienced seamstresses, they are like magicians!
  • A lovely bridal boutique in a beautiful market town near Derby- the best champagne breakfasts are served just around the corner.
  • Our bridesmaid dresses are made in the UK. We love to support British where we can.
  • But most of all, our dresses are a little less traditional, there are no corsets or boning. They are very relaxed and modern.
  • People often think we are more expensive than we are. Our dresses are very much comparable with most wedding dress shops. If you have a budget we will absolutely respect it.
  • The majority of our dresses are below £2000, but there are a few that push way beyond that. All of our dresses are labelled with the price so there are no nasty surprises!
  • We are a happy and fun bunch. We take a lot of pride in once things and there is nothing we enjoy more than seeing the dresses we love being featured in your next chapter.

If you have any queries or would like to book an appointment email phoebe@theivorychapter.co.uk or call 01332 970166

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