I hear so many of our lovely bride to be asking “how do you do it?” What I ask? “how do you have such a variety of ‘different’ wedding dresses, I haven’t seen anything like this anywhere else?” That’s simply music to my ears, I have always liked to be different and that’s exactly what inspires my choice of wedding dresses for the shop. There are a lot of places put there that do such a wonderful job of selling traditional wedding dresses and it was never my plan to do the same. With a background in fashion buying- I know that ‘buying brave’ is risky but is personally satisfying when it pays off; it’s the thrill of it. Safe is how I approach most things in life but not when it comes to buying collections for the shop. I hear the designers saying “Phoebe are you sure you want to stock that dress, it is the most edgy style we have in the collection, are you sure you don’t want something a little ….safer” um no, I’m ok with that!
So, last week I headed down to London to London Bridal Week to select some new dresses and perhaps accessories if I saw anything that took my fancy. It was a fab day, the collections for some reason this year looked like they had turned up a a notch of the fashion scale- the collections were edgy, fashionable and exciting, there were a lot to choose from and they all have their wow factors in their unique ways. I was drawn to the Marylise Bridal Collection, it has continued to be really youthful, a little bit boho and a lot fun. Hence I have selected a fair few dresses from the collection that will be winging its way to The Ivory Chapter in the autumn- we are aiming for September. I will keep you updated on this so you can book in early to see the new dresses!
Then, there is one other collection that I have been swooning over for more than a year now, and I have bitten the bullet and placed my first order. I am not going to lie, the dresses are exceptional, on a whole different level of amazingness. I can’t yet tell you about it as it is under the radar… but it is hugely exciting. The dresses are… oh no…. I promised I wouldn’t tell…keep your eyes peeled for future blogs to tell you more.
My main consideration when selecting my dresses is of course ‘you’, my customer and how you’d like to represent yourself on your wedding day, I appreciate you are spoilt for choice so we need to offer something that leaves you with butterflies in your tummy because it is so exceptional beautiful, makes you look and feel the best you possibly can, and to be that little bit different. So with every dress I buy I have you in mind.