Bridal Trunk Show, what you need to know.

FLORA bride trunk show

Ok so this wedding dress shopping can be a bit of a minefield, from when to start looking, to which boutiques to visit. Let alone when someone throws in a statement like ‘I’m off to a Trunk show’ I mean really… a Trunk show….what on earth is that?

flora bride trunk show

So, here’s what a Trunk show is: 

It is an event which may run for a day or for an entire weekend where a Designer of a Bridal Collection comes to the boutique with their entire collection of wedding dresses. I know what you’re thinking, why don’t we stock the entire collection. I wish, oh wish I could, but it just isn’t feasible for a little boutique like mine to stock all of the dresses, plus it would actually bankrupt me! So twice a year we get the opportunity to have the full collection available for you lucky brides-to-be.

Why it’s great to attend a Trunk show

If you love a certain Bridal Designer and you ‘pin’ all of their dresses and stalk them on Instagram (let’s face it we all have one!) then it’s a bit like a book-signing or meeting a celeb. Not only can you talk to the Designer (eek!), you will also be able to find out a little more about the dresses and if there are any specific requirements then they’ll be on-hand to help. Plus isn’t it fab to tell your friends that you met the face behind the brand.

Is a Trunk show a Wedding Dress sale?

Technically no, as the dresses are all current collections and often brand-spanking new to the collection they aren’t ‘sale’ dresses. However ofter there is a promotion on the dresses, or an incentive such as big a dress and get a free veil.

Our FLORA Bridal Trunk show 18th-20th January 2019

Floral Bridal trunk show

We are excited to be hosting our first ever FLORA bridal trunkshow here at The Ivory Chapter. We will have a selection of FLORA gowns for the weekend of 18th-20th January 2019. For anyone that hasn’t already seen or tried FLORA gowns… the are stunning and so very contemporary and stylish.

We will be running our Trunk Show on an appointment basis, allowing an hour and half per bride. That way you can take your time to view the collection and try on your faves knowing that the time is all yours!

Petra from FLORA Bridal will be joining me to help you lucky ladies to find the dress that you simply won’t want to take off. We can’t wait to welcome you to The Ivory Chapter.


wedding dresses









Wel we have ever first ever trunk show at The Ivory Chapter this January. Friday 18th-Sunday 20th.




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