Natasha rocking her Cymbeline Gown

Cymbeline Wedding Dress

When Natasha came in to the boutique looking for her perfect dress I don’t think any of us imagined she’d fall head over heels in love with her Cymbeline dress called Brume… it was little off-brief, but when she pulled it on and I looked up from behind her in the mirror it was a moment that I wont forget. Natasha looked mesmerising, her body-shape is just perfect for this dress.


Without any alterations the Brume dress has a very plunging V front which was a little ‘risqué’ as it comes almost down to the navel. So our very own magician a.k.a. Rach worked her magic on the bust area to make the plunging V front just perfect for Natasha… I don’t know about you but I’d never have know any work had been done on the bodice at all!

Cymbeline Cymbeline Cymbeline Cymbeline Cymbeline Cymbeline

What I love about each and every one of our brides is how they style their dresses. Natasha was never going to be the bride that totters around in her Jimmy Choos, she was clear from the start that she was going to wear pumps. I love the juxtaposition of the soft french lace with her Keds.

But here you go, take a look for yourself , Natasha looks beautiful and contemporary, and ‘herself ‘ in every way. Photographer Matt Brown has captured these moments so beautifully. The stunning venue is Calke Abbey in Derbyshire…and who doesn’t love the leopard print background, totally cool!

Thanks to Natasha and Tom for sharing these pics with us, so we can share them with you.


the ivory chapter bridal boutique






Marylise New Modern Muse Collection due in just a few weeks.



The contemporary Marylise bride dreams of a wedding where everything is arranged down to the last detail. Her dream dress is a reflection of that perfection and everyone has to be blown away by its unique design, where the personality of the bride is reflected. No classic, stiff dress but instead a sophisticated creation that looks both romantic and ‘cool’ at the same time.

The shapes and materials are traditional. The details, however, make the creations very contemporary. For example, the seductive low backs and the 3D flower applications that emboss the clothes are very striking. Another dominant element in the collection is ‘transparency’. The dresses are transparent but never exaggerated. In addition to the refined lines and fit, noble fabrics have been used: dreamy fabrics that are cast on the body. For example, many lights, transparent materials have been used including tulle in ‘nude’, and silk jacquard. In addition, there are also many floral motifs and precious French lace. For Marylise 2019 we have succeeded in developing a very personal style for a unique bride!

A couple more FLORA wedding dresses available for a limited time

FLORA wedding dress

We are excited to announce that we have two more FLORA dresses arriving at The Ivory Chapter from next weekend (3rd August 2018). The beautiful dresses that will be winging their way to us are Julia and Monique both are from FLORA’s Intrigue collection…and my goodness the are intriguing!

Ever since we have launched our FLORA collection in the boutique, our customers have been hunting them down to see them in the flesh. Girls are coming in showing their Pinterest boards that are riddled with FLORA gowns and they can’t quite believe they can now get their hands on them! What is so satisfying is that the FLORA dresses live up to their expectations. As soon as you put them on, not only do they look current, stylish and …well-bridal they feel so exquisite and also dare I say it ‘comfortable;’ . Comfort isn’t often the highest priority for the big day- but if you can look this sassy and cool and also feel comfortable then I’d take it! A big thumbs up to FLORA for this.

Here is a little bit more of what we have to come to add to the already AMAZING collection of FLORA wedding dresses:


With her pretty soft cap sleeves with the most sumptuously plunging V back. The skirt has a soft fishtail. The lace on the bodice is so stunning and completely different from what you see in most bridal collections- this is what makes Julia so unique and special.


She is one of FLORA bridal’s most girlie wedding dress. The open back and plunging V-front keeps it fun and feminine. With the nipped-in waist and soft flowing skirt ordained with 3d lace it is the perfect combination of sass and sophistication.


So, if you’d like to try any of our FLORA wedding dresses then please do get in touch and we will look forward to welcoming you into the boutique.


Tel: 01332 970166


the ivory chapter bridal boutique


Flora Bridal has landed at The Ivory Chapter

Flora Bridal

Flora Bridal will be hitting the midlands in the summer of 2018, and we are beyond excited! We simply can’t wait for them to land at The Ivory Chapter. They are going to compliment our current collection of soft, relaxed and stylish dresses just perfectly.

Flora bridal gowns are stylish and glam. They are unique, fashionable, flattering to the body, celebrating the feminine curves and making you feel comfortable and glamorous. Each dress is different from the other and has its own story.

We have chosen a selection of 6 dresses from the ‘Intrigue’ and brand new ‘Siren of the Desert’ collections- they are cross-section of gorgeousness. Visit our Flora Bridal page on the website which will launch soon to see them in their full glory.


the ivory chapter bridal boutique







Rewritten Bridesmaid dresses will be available from The Ivory Chapter from Mid June 2018

rewritten bridesmaid dresses

Rewritten Bridesmaid Dresses


Rewritten bridesmaid dresses (and dresses for best-dressed guests!) will be touching down in the Midlands by the middle of June 2018. We are hugely excited to have the Rewritten bridesmaid collection at The Ivory Chapter Bridal Boutique as it will compliment our current bridesmaid collection- Maids to Measure perfectly. Each have their own handwriting and ‘look’ but both will appeal to you sassy brides and we simply love having you guys in the boutique; bridesmaid appointments are such a hoot.

Rewritten dresses are designed for all of those awesome bridesmaids out there, their dresses are chic, sophisticated and take an entirely modern approach to bridal wear. The entire collection is hand-designed in London where their talented designer creates contemporary designs in the most beautiful fabric and colour combinations… and we have picked one of each style so you have each style in one of their gorgeous colours to select from.

Visit our Rewritten page on the website to see them in their full glory.


the ivory chapter bridal boutique







The influence of Meghan’s wedding dress on future brides.

wedding dress

After such a build up to the ‘Royal Wedding’ I have had some time to reflect on the day. We were fully booked at the boutique right from the word go, so I only got to see snippets of the big day but thanks to Rachel (our in-house designer) we had a commentary in the background; to be honest it was mostly about George Clooney until she saw a glimpse of ‘THAT DRESS’ then that was it… we couldn’t resist all huddling around her phone to see it!

Having now seen the full wedding ceremony in real time (that’s how I roll on a Sunday!) I am now filled with such a mixture of emotions.

Firstly, hugely happy for the gorgeous couple; there is no escaping the fact that they are head-over-heels in love and totally suited to each other.

Secondly, after watching the wedding in real-time today (not on a phone buried under a pile of tulle whilst serving our very own princesses in the shop- see featured image of this blog!)) I found myself saying to my daughter ‘ Girl Power’ with a little fist pump (so not like me!) but seriously how confident and in-control did Meghan look doing her solo walk down the aisle- she looked like a strong powerful women- huge respect.

Thirdly, I got a little emotional….I had a little tear in my eye whilst watching the big day.  I think it was the intimacy I got from the day; although such a huge event with all of the pomp and ceremony I can’t quite put a finger on why this was … maybe it was the little moments that were captured between Meghan and Harry that made it feel like we were entering into their world for a short moment in time.

And finally, the feeling I got from getting my dress predictions so wrong (I hate being wrong!)Why did i think she’d wear lace, what was I thinking? I should imagine most of us that work in the bridal industry were gunning Meghan on to wear something a little bit sassy and well ‘less traditional’. So many of our customers were asking “what do you think Meghan will wear?, sleeve or no sleeve, lace or no lace”…? On reflection, how could I have got this  so wrong, the dress Meghan wore was absolutely perfect for her- she totally rocked her tailored, sharp, elegant dress such a refined and modern take on a traditional silhouette. The clean lines and lack of ‘tut’ on the dress was mesmerising against her bronzed flawless skin- and she looked youthful and radiant, but most of all ‘relevant’.

Let’s not get me started on the second dress- WOW, now that’s totally up my street, that was an unexpected treat … absolutely spot on Meghan (and Harry rocked his tux too?)

So what does that mean for us, we bridal boutique-owners. How many girls will want what Meghan had? My Instagram has been spammed with ghastly interpretations of ‘the dress’ some a damn-sight closer than others- some… i mean….really, who do you think you’re kidding?!

Well let’s see what the future holds on this front. If I’m honest I wasn’t inundated with requests from brides-to-be wanting a ‘lookey-likey’ of Kate’s wedding dress;  I wonder if this time it will be any different. Personally, what i think is so wonderful about each and every future bride we serve in the boutique is finding ‘that dress’ which  reflects them as a person, makes them feel sensational and to be that little bit ‘individual’. So let’s see what the future holds….

the ivory chapter bridal boutique





Chapter One Bridal, Exclusively Available at The Ivory Chapter Bridal Boutique

Chapter One Bridal

There is so much choice of wedding dresses for brides-to-be these days and finding that something ‘different’ can be a challenge. A recent TIC customer fell in love with one of our Chapter One wedding dresses; her name is Verse (that’s the dress not the customer!) She is soft and feminine by day and sophisticated and elegant by night. The dress has a soft flowing over-skirt absolutely covered in 3-dimensional flowers that gives it a soft-whimsical look…remove the skirt and WOW there you have it, the most elegant silhouette which skims the body and shows off all her curves. The fabric is crepe lined in jersey so feels just divine! This particular dress is designed and made at The Ivory Chapter and  forms part of the Chapter One bridal collection.

Chapter One Bridal Chapter One Bridal

So if you like what you see and would like to come and meet the designer, then please book an appointment…you’ll be hugely welcome!


the ivory chapter bridal boutique



Flora Bridal will be available from The Ivory Chapter from July 2018

Flora Bridal

Flora Bridal will be hitting the midlands in the summer of 2018, and we are beyond excited! We simply can’t wait for them to land at The Ivory Chapter. They are going to compliment our current collection of soft, relaxed and stylish dresses just perfectly.

Flora bridal gowns are stylish and glam. They are unique, fashionable, flattering to the body, celebrating the feminine curves and making you feel comfortable and glamorous. Each dress is different from the other and has its own story.

We have chosen a selection of 6 dresses from the ‘Intrigue’ and brand new ‘Siren of the Desert’ collections- they are cross-section of gorgeousness. Visit our Flora Bridal page on the website which will launch soon to see them in their full glory.


the ivory chapter bridal boutique







Choosing your Wedding Dress

The Ivory Chapter

Choosing your wedding dress can come with a mixture excitement and anticipation. For some brides it may be the first time to try on long dress, let alone a white one!

We understand how exciting and daunting it can be to walk into a wedding dress shop, it can be overwhelming to see the sheer amount of different styles, colours and fabrics- where do you start? Fear not, here at The Ivory Chapter we have a carefully selected range of wedding dresses to suit different body shapes and most importantly reflect the different personalities of our brides.

A great place to start is to think about your body shape- what styles do you tend to wear? I am not keen on pigeonholing people into categories for body shapes- such as apple, pear, triangular etc but there is definitely a theory that tends to work with particular body shapes. For example if you have broad shoulders a plunging V usually looks amazing. Hourglass shapes work well accentuating all of those fabulous curves by wearing a dress that is structured and well balanced – showing off the waist. Apple shapes can really lengthen the body by wearing an empire line. It’s not an exact science, but there are some principles as a starter. It’s always worth looking at other brides with similar body shapes to see what they wore on their wedding day.

Talking of inspiration, it is worth setting up a Pinterest board for your wedding dress, add to it as and when you see somethttp://www.pinterest.comhing you love, it’s great for the boutique to see your board to understand which direction you are heading towards- whether it ends up that way or not, it is a great start. Trust me when you’re trying on, you need to be open to styles that you may not have considered. Let us help steer you, we know our collections inside out, so we know what may lack hanger appeal but looks amazing on, or a style that would just work so well for you particular shape and style. During an appointment you may well go ‘off-piste’ but a good consultant will bring you back on track again so don’t worry. Always end you appointment on a high, if there was one dress that stood out for you ask to try it on again at the end so it is fresh in your mind.

Your wedding venue and the time of year of your wedding day will also influence your wedding dress decision, if you are getting married somewhere warm (abroad? you can never count on British weather!) It will be well worth considering wedding dresses that are light and layered and ideally in natural fabrics- take a look at our Cymbeline and Marylise collections, they would be ideal.

If you are getting married in the depths of winter, think about what you may wear with your dress, so that it compliments it rather than looking like an afterthought. We are seeing a lot of butter-soft leather jackets worn with wedding dresses, but a more traditional shrug or fur stole also look amazing- add these to your Pinterest board too.

leather jacket

Next, think about your budget. It’s always worth being open with the boutique about your budget so you make sure you try on wedding dresses within budget- or just a tad over!

The next thing is choosing a bridal boutique that reflects your personality- as you’ll spending a lot of time there throughout the weeks running up to your big day. At The Ivory Chapter we always offer one to one appointments so our time and energy is 100% on you; we makes sure each and every bride has the whole boutique to herself- there are plenty of refreshments on tap too!

the ivory chapter

Have a really good think about who you will choose to be your recruits for you wedding dress shopping experience- yes, you need people who will be honest with you, but remember this is your day… I would suggest not bringing more than 3 otherwise it could all get a bit confused with too many people to satisfy!

And let’s not forget, this is the most exciting time of your life, choosing your dress is such fun, so there will be a few giggles along the way too…

If you love what you see within our wedding dress collection, then please do make an appointment, and we will be more than happy to help you find your perfect wedding dress.


the ivory chapter bridal boutique

How we select our Stock at The Ivory Chapter Bridal Boutique.

Marylise Bridal

I hear so many of our lovely bride to be asking “how do you do it?” What I ask? “how do you have such a variety of ‘different’ wedding dresses, I haven’t seen anything like this anywhere else?” That’s simply music to my ears, I have always liked to be different and that’s exactly what inspires my choice of wedding dresses for the shop. There are a lot of places put there that do such a wonderful job of selling traditional wedding dresses and it was never my plan to do the same. With a background in fashion buying- I know that ‘buying brave’ is risky but is personally satisfying when it pays off; it’s the thrill of it. Safe is how I approach most things in life but not when it comes to buying collections for the shop. I hear the designers saying “Phoebe are you sure you want to stock that dress, it is the most edgy style we have in the collection, are you sure you don’t want something a little ….safer” um no, I’m ok with that!


London Bridal Week

wedding dress shopping

So, last week I headed down to London to London Bridal Week to select some new dresses and perhaps accessories if I saw anything that took my fancy. It was a fab day, the collections for some reason this year looked like they had turned up a a notch of the fashion scale- the collections were edgy, fashionable and exciting, there were a lot to choose from and they all have their wow factors in their unique ways. I was drawn to the Marylise Bridal Collection, it has continued to be really youthful, a little bit boho and a lot fun. Hence I have selected a fair few dresses from the collection that will be winging its way to The Ivory Chapter in the autumn- we are aiming for September. I will keep you updated on this so you can book in early to see the new dresses!


Marylise BridalMarylise Bridal

Then, there is one other collection that I have been swooning over for more than a year now, and I have bitten the bullet and placed my first order. I am not going to lie, the dresses are exceptional, on a whole different level of amazingness. I can’t yet tell you about it as it is under the radar… but it is hugely exciting. The dresses are… oh no…. I promised I wouldn’t tell…keep your eyes peeled for future blogs to tell you more.

My main consideration when selecting my dresses is of course ‘you’, my customer and how you’d like to represent yourself on your wedding day, I appreciate you are spoilt for choice so we need to offer something that leaves you with butterflies in your tummy because it is so exceptional beautiful, makes you look and feel the best you possibly can, and to be that little bit different. So with every dress I buy I have you in mind.


the ivory chapter bridal boutique