We are Closing Down.

closing down

We will be closing our doors somewhere between the end of September and Mid October.

So many of you are asking me what my plans are after I have closed The Ivory Chapter. To be honest, I am going to spend some time concentrating on me… The Me Chapter.

Not all of you may know that I have continued to work in the Corporate World during the conception, start-up and then the sustaining of The Ivory Chapter. It has been hard work to juggle both jobs and my personal-life (including my gorgeous 7 year old daughter, Blair) and something had to give. I love so many aspects of running my business but it is tough, rewarding, but really tough. Not many people tell the honest truth about running a business and I think I may even write a book, or do a pod-cast on it, I think it could be a real-eye opener.

I was never the girl that dreamt of having a bridal shop because of the pretty dress. To me it was a business, giving customers something different and relevant that happened to be wedding dresses. I adore fashion and think the wedding dress market has a long way to go to catch up… but I really tried. So many of you gorgeous brides have commented about how The Ivory Chapter really does offer something quite unique and many of you have had your dresses from me, and that makes me smile… a lot!

So, I have done what I have set-out to achieve, now I need to do something I have never done before, which is to successful close a business. My aim is to continue to operate business as usual giving brides a fabulous experience regardless that the dress is purchased off the rail…fizz will still be popped!

This does mean that all of my dresses, bridesmaid dresses and accessories do need to be sold. All of the dresses are sold from the rail, at a discounted price. The majority are size 10-12 and we have a few size 14’s. They are selling like hot cakes, so if there is a particular style that you have your eye on, please do let me know and we’ll get you booked in… if you snooze you’ll lose. I have already had to email a number of brides to let them know that the dress they loved has been sold…

We are still running by appointment, so please let me know if you’d like to book in. It would be lovely to see you..

wedding dresses

New ‘Summer State of Mind’ Maids to Measure Bridesmaid Dresses Due in Shortly…

bridesmaids dresses
maids to meaure

The all new ‘Summer State of Mind’ Bridesmaid Dress Collection from Maids to Measure will be available at The Ivory Chapter very soon.

The bridesmaid dresses are a continuation of the fashionable yet elegant bridesmaid collection. The girls at Maids to Measure sure know what they are doing and these dresses are gorgeous.

Designed and Made In England

Elle Maids to Measure Bridesmaid Dress
Elle In Blossom Colour £150

Elle Maids to Measure Bridesmaid Dress
Elle (back) in Blossom Colour £150
Heidi Maids to Measure Bridesmaid Dress
Heidi in Cloud Colour £150

Heidi Maids to Measure Bridesmaid Dress
Heidi in Cloud Colour £150
Ivy Maids to Measure Bridesmaid Dress
Ivy Dress (shop sample is in Blossom colour) £150

Ivy Maids to Measure Bridesmaid Dress
Ivy Dress (back) shop sample is in blossom colour £150

They have introduced a new fabric and a few new colours too… And let’s not forget they are also designed and made here in Britain too!

So if you’d like to come and see these for yourself…then please do make an appointment either by phone or email on:


Boutique Number is 01332 970166


wedding dresses

Last Chance to Buy Wedding Dresses available now.


(yes it is a posh way of saying the dress is a sale price!!)

Now and again we are informed by our Designers that certain wedding dresses are being discontinued. This means we are not able to buy the dresses for our customers any more. It also means we will be able to sell our sample dress at a discounted price.

We have a few dresses in our collection that are ‘Last Chance to Buy’. There is absolutely nothing wrong with the dresses, they just aren’t available anymore. As our customer will know, we keep our dresses really spic and span and even buying a sample dress can look as good as new.

Because the dresses aren’t brand new, you can pick up an amazing dress at an incredible sale price. Its quite a savvy purchase. If you are lucky enough to fit the dress pretty well (it may not fit 100% but honestly they rarely do) then you’ll feel like a real winner. If it is touch and go as to whether the dress will work for you then we will always advise if the dress can be altered to give you a perfect fit. Trust me, we will be honest as we never sell any dress that won’t be right for you.

Our Last Chance to Buy Wedding Dresses available now:

Sale Alan Hannan Wedding Dress Sale
Alan Hannah Sorrento
Silk Rose Damask in Ivory Colour
Was £2325 Now £1500
Fits UK Size 12
Alan Hannah Sale Geena Wedding Dress
Alan Hannah Geena
Silk Matt Satin in Champagne Colour
Was £1560 Now £800
Fits UK Size 14
sale alan hannah angela
Alan Hannah Angela
Silk Organza Skirt, Lace Bodice Trimmed with Pearls and Crystals, in Ivory colour.
Was £2145 now £1500
Fits UK Size 12
Watters sale wedding dress
Watters Georgia (front)
Ivory Cornelli Lace with Nude Lining.
Was £2995 now £1800
Fits UK size 12
Watters sale wedding dress
Watters Georgia (back)
Ivory Cornelli Lace with Nude Lining.
Was £2995 now £1800
Fits UK size 12
Cymbeline Bessy sale
Cymbeline Bessy (front)
French Lace and Tulle in Off-White Colour
Was £2224 Now £1200
Fits UK Size 14
Cymbeline Bessy sale
Cymbeline Bessy (Back)
French Lace and Tulle in Off-White Colour
Was £2224 Now £1200
Fits UK Size 14

New Wedding Dress Collection from ‘Anna Kara’ arriving at The Ivory Chapter in a few days.

anna kara

anna kara

We are eagerly awaiting our first drop of Anna Kara wedding dresses. When I first saw this collection I couldn’t help but think it would be just perfect for our brides… you’re going to LOVE them! They are so soft and romantic but they have a different look and feel about them from our other unstructured wedding dresses. Take a look:


Umm hello gorgeous dress. This is about as ‘princess’ as we get here at The Ivory Chapter… but you can see why we couldn’t resist buying it for you ladies.

Ariane Wedding Dress
anna kara wedding dress
Ariane Wedding Dress


Such a beautiful boho dress. The lace is just so divine, and just look at that lovely spaghetti strap back detail…

Anna Kara wedding dress
Eila Wedding Dress
anna kara wedding dress
Eila Wedding Dress


Just so classically gorgeous, such a wonderful neckline. You’ll feel lovely and secure in this dress as the back has an illusion-effect.. so you get the lovely unstructured look but feel really nice and held-in.

anna kara wedding dress
Gail Wedding Dress
anna kara wedding dress
Gail Wedding Dress

We have plenty more Anna Kara dresses coming in the Autumn, but we needed to get these dresses on our rails for you!

So if you love what you see the please do book for an appointment!

the ivory chapter bridal boutique

Just two cool kids getting married.

Melanie X by FLORA bridal

Sarah and Adam’s Super-cool rooftop wedding , Great John Street Hotel. Manchester.

Sarah and I go back a long way now and when she told me she was getting married nothing could have prepared me for what the wedding actual day would be like. They chose to celebrate their wedding day in their home city of Manchester on the rooftop of a rather cool boutique hotel. They were so blessed with the weather. The sun never stopped shining and the vibe was cool and relaxed.

wedding dess
Great John Street Hotel Rooftop Bar

Every-single thing had been planned to perfection from the blossom-trees to the music and everything in between. But weirdly nothing felt planned, it all just seemed to happen, there was no flapping, no checking up on things… it was just the way it was (at least that’s how it seemed) clever, very clever…

That Dress…

When Sarah sent the WhatsApp to say she was getting married (she communicates pretty much via Whatsapp!) I was obviously over the moon for her.. (she hasn’t always been lucky in love!) She then proceeded to tell me that she was putting her faith in me to find her the prefect dress. I love a challenge, but this was going to be easy. Sarah is a FLORA bridal girl through and through. I’d get the odd Whatpp message from Sarah with a picture of yet and other FLORA dress asking….”whats this one, it’s gorgeous” Before Sarah had even come to the boutique in my head I was swaying between two dresses that I thought she would get married in- Lucia and Melanie X from FLORA bridal.

Flora Bridal Lucia
Lucia by FLORA Bridal

melanie X
Melanie X by FLORA bridal

The appointment was fab, loved every minute of it, she brought her close friends and family with her and they were a great team, super-helpful advisers.

wedding guests
Sarah and her wonderful Tribe

Within about an hour we had chosen ‘the one’ …It had to be Melanie X, with a ‘frame’ like Sarah’s it was just stunning, and it so matches Sarah’s personality….relaxed, fashionable with a lot of sass.

The Big Day

I was absolutely honoured to be part of this super-cool and intimate day. As soon as we arrived on the rooftop of Great John Street Hotel the atmosphere was relaxed and to be honest I felt like I was in Barcelona. The lift doors opened and you were greeted with the most magnificent flower wall.


There was cool music playing, and a LOT of very handsome men dressed in their slim fitting suits, socks and Reebok classics. This wedding was going to be cool. The rooftop area was effortlessly decorated with blossom trees and comfy seating and the sun was shining like no other day in March…

Loving the Reebok Classics
melanie x by FLORA bridal

The ceremony itself was one of the most emotional I have ever experienced. Adam waited nervously for Sarah, but before she arrived each of her bridesmaids and flower girl (Poppy who was awesome) walked in individually and the build up to Sarah’s entrance was insane… then there she was… standing like the most radiant bride that I have ever seen. The sun was shining through her georgette skirt and showing off the dress like I have never seen before. She was mesmerising, a vision I just can’t explain, and no photo (on my phone) will ever be able to capture. I am sure their super-talented photographer Nicola Thompson will have (and we can’t wait to see it!) I cried through pretty-much all of the ceremony, it was so heart-warming and sensitive.

The gorgeous happy couple
FLORA wedding dress

The day whizzed-by and before I knew it, it was 7 o clock and the party was starting…Sarah’s dress got a little ‘hook-up’ to turn that most wonderful train into something more manageable but equally as gorgeous and then she was off dancing the night away…

FLORA wedding dress

I can’t thank Sarah and Adam enough for letting me share this special day with them…

wedding dresses

Off Shopping for New Wedding Dresses…

the ivory chapter


It would be rude not to… these events are only twice a year and they are filled with inspiration for the bold and brave buyers amongst us. There will be no white pouffy meringues in sight (unless they are a hot trend for 2020!) There will be amazing designers from around the globe showcasing the newest trends. I literally can’t wait…

I’ll be getting my elbows out to be on that front row

So I’ll be packing my bags on Saturday night ready for a full-on trip to London. I am off to see the latest bridal collections from the best of the best in the Wedding Industry. I have so many amazing Designers to visit in just 2 days…I have a jam-packed itinerary, I literally have no idea when I’ll get to stop to sample the complimentary refreshments!

the ivory chapter

On the Monday there is a brand new bridal show in town called ‘One Fine Day Bridal Market‘. So after I have been to a few other private appointments that’s where I’ll be. Swooning over the amazingly inspiring collections from Designers that don’t often venture to the UK. So this is uber-exciting for me. These Designers are right up my street!

So when I am back next week, I am sure I will have bought into one more (at least) new Designer’s wedding dress collection. The new wedding dresses will start to land on our rails towards the end of September. Whatever we decide, it will be just in time for our lovely new boutique in Darley Abbey!

I will keep you all posted via my Instagram stories… so keep a look out! If there is anything in particular that you would like to see us stock then please let me know and I’ll keep my eyes peeled.

the ivory chapter

Did someone say ‘Jumpsuit’? New additions to our Rewritten Bridesmaid Collection. Arriving at The Ivory Chapter very soon.

rewritten bridesmaids
Rewritten Bridesmaid Dresses

What makes them different?

Our Rewritten bridesmaids dresses, (well I say dresses, it also includes a super-cool jumpsuit!) will be refreshed with a few new pieces very soon. We are hugely excited to have the Rewritten bridesmaid collection at The Ivory Chapter Bridal Boutique. They offer a different vibe to other bridesmaid dresses. Rewritten bridesmaid dresses are certainly less formal and suit our brides that have a more ‘undone’ kind of day. They look effortless cool and there is something for everyone.

Rewritten dresses are designed for all of those awesome bridesmaids out there. The collection is cool, chic, sophisticated and takes an entirely modern approach to bridal wear. The entire collection is hand-designed in London where their talented designers create contemporary designs in the most beautiful fabric and colour combinations. We have picked one of each style so you have each style in one of their gorgeous colours to select from.

How lush are these colours?

So, what’s new?

The newbies that will be winging their way to the boutique soon are the Berlin dress and Soho jumpsuit.

Say hi to the Berlin dress, a floor length dress with a square neckline. It has adjustable bow tie straps and subtle side split. Just a little bit fitted at the waist for a flattering look. The Berlin is one hell of a sophisticated dress with a column silhouette skirt, centre back zip and shoulder ties that can be worn in a multitude of ways. Our new Heather colour is the perfect dusky shade of purple, why not team it with our Oyster and Blackcurrant dresses for the ultimate in tonal bridesmaids dressing.

Berlin Dress in Heather Colour

rewritten bridesmaid

Berlin Dress in New Heather Colour

One of Rewritten’s most exciting launches for 2019, the Soho Jumpsuit offers the ultimate in modern bridesmaids dressing. Featuring flowing wide leg palazzo trousers. With darted waist detail, back of the neck key hole design, bow neck tie and finished with a flattering waist sash tie. You are sure to be the most stylish one at the party in this dream of a jumpsuit. Those wide legs provide just the same amount of swishiness on the dancefloor as any dress. We love purple and what could be more purply than our new Ribena-flavoured shade of Blackcurrant.

Soho Jumpsuit in Blackcurrant Colour

Soho Jumpsuit Made to Order in New Blackcurrant Colour

Visit our Rewritten page on the website to see them in their full glory. If you love them, don’t be shy come and have a try…

the ivory chapter bridal boutique

New additions to our FLORA wedding dress Collection

Flora Wedding Dress

We just can’t stop buying FLORA wedding dresses … I know, I know we shouldn’t have, but we have!

Based on the success of the FLORA Bridal Trunk show back in January; we have bought a couple of new dresses to add to our already amazing FLORA wedding dress collection here at The Ivory chapter.

They are both from the hugely-adorable Intrigue collection…and my goodness the are intriguing!

Ever since we have launched our FLORA collection in the boutique, our customers have been hunting them down to see them in the flesh. Girls are coming in showing their Pinterest boards that are riddled with FLORA gowns and they can’t quite believe they can now get their hands on them! What is so satisfying is that the FLORA dresses live up to their expectations. As soon as you put them on, not only do they look current, stylish and …well-bridal they feel so exquisite and also dare I say it ‘comfortable;’ . Comfort isn’t often the highest priority for the big day- but if you can look this sassy and cool and also feel comfortable then I’d take it! A big thumbs up to FLORA for this.

Here is a little bit more of what we have to come to add to the already AMAZING collection of FLORA wedding dresses:


With her pretty soft cap sleeves with the most sumptuously plunging V back. The skirt has a soft fishtail. The lace on the bodice is so stunning and completely different from what you see in most bridal collections- this is what makes Julia so unique and special.


She is a knock out. If you refer a plunging V neck to the high neck of Julia this is the way to go. The lace is like nothing I’ve seen before (and trust me I see a lot!) The skirt has a lovely soft fishtail (yes I wrote fishtail… not a shape I love normally) but my goodness I do on Lara, it oozes with Sass, but has all the class to go with it. Oh and the train…


So, if you’d like to try any of our FLORA wedding dresses (or any of our other wedding dresses for that matter) then please do get in touch and we will look forward to welcoming you into the boutique.

Email: phoebe@theivorychapter.co.uk

Tel: 01332 970166


the ivory chapter bridal boutique


Bridal Trunk Show, what you need to know.

FLORA bride trunk show

Ok so this wedding dress shopping can be a bit of a minefield, from when to start looking, to which boutiques to visit. Let alone when someone throws in a statement like ‘I’m off to a Trunk show’ I mean really… a Trunk show….what on earth is that?

flora bride trunk show

So, here’s what a Trunk show is: 

It is an event which may run for a day or for an entire weekend where a Designer of a Bridal Collection comes to the boutique with their entire collection of wedding dresses. I know what you’re thinking, why don’t we stock the entire collection. I wish, oh wish I could, but it just isn’t feasible for a little boutique like mine to stock all of the dresses, plus it would actually bankrupt me! So twice a year we get the opportunity to have the full collection available for you lucky brides-to-be.

Why it’s great to attend a Trunk show

If you love a certain Bridal Designer and you ‘pin’ all of their dresses and stalk them on Instagram (let’s face it we all have one!) then it’s a bit like a book-signing or meeting a celeb. Not only can you talk to the Designer (eek!), you will also be able to find out a little more about the dresses and if there are any specific requirements then they’ll be on-hand to help. Plus isn’t it fab to tell your friends that you met the face behind the brand.

Is a Trunk show a Wedding Dress sale?

Technically no, as the dresses are all current collections and often brand-spanking new to the collection they aren’t ‘sale’ dresses. However ofter there is a promotion on the dresses, or an incentive such as big a dress and get a free veil.

Our FLORA Bridal Trunk show 18th-20th January 2019

Floral Bridal trunk show

We are excited to be hosting our first ever FLORA bridal trunkshow here at The Ivory Chapter. We will have a selection of FLORA gowns for the weekend of 18th-20th January 2019. For anyone that hasn’t already seen or tried FLORA gowns… the are stunning and so very contemporary and stylish.

We will be running our Trunk Show on an appointment basis, allowing an hour and half per bride. That way you can take your time to view the collection and try on your faves knowing that the time is all yours!

Petra from FLORA Bridal will be joining me to help you lucky ladies to find the dress that you simply won’t want to take off. We can’t wait to welcome you to The Ivory Chapter.


wedding dresses









Wel we have ever first ever trunk show at The Ivory Chapter this January. Friday 18th-Sunday 20th.




Our Sassy bride Catherine in her ‘So Sassi’ Wedding Dress

real bride

Our utterly gorgeous real bride Catherine looking over the moon to be marrying her prince charming in one of the most stunning wedding venues in the midlands- Pendrell Hall, Staffordshire.

real bride real bride

Catherine wore the utterly divine wedding dress Nadine from Sassi Holford’s bridal collection So Sassi.  The warm  almond colour of this dress against Catherine’s skin and hair tones is just remarkable, the contemporary geometric lace and un-expected cut-out back worked so well with the soft mermaid silhouette; as soon as Catherine tried this dress on it was a resounding ‘yes’ from all of us!

So take a look, I’m sure you won’t help but smile when you look at the photos, such happiness oozes from this happy couple in each and every shot. The photos were captured by Kimberley Hill Photography.

real bride real bride

To be an Ivory Chapter Bride too, please book in for your appointment and we’ll aim for a resounding ‘yes’ to your perfect gown too.

wedding dresses